Neil Patel

I have recently been reintroduced to the master of internet marketing named Neil Patel. He is nothing short of brilliant. His information and direction is incredible, thought provoking, interesting and quite comprehensive. I have spent several hours thinking about the intriguing ideas and researching the way I could take his ideas and instruction and implement these things into my more popular website

His articles include how to write a tag line that will make people react, how to write effectively, how important the right SEO is and many other topics that are not only useful but practical. Neil’s insight is nothing short of amazing when it comes to things that should be implemented in every single project.I watched Neil’s webinar and was very excited about the marketing strategies that create success for websites like mine.

The major problem I am having is with all of the information I really don’t know where to begin and trying to go it alone makes it more difficult. The last part of the information journey was when I responded to his questionnaire and the question about my advertising budget was replied back indicating I apparently do not have enough of an advertising budget to be able to make my project get off the ground.

A great portion of Neil’s information is the WHY’s of internet marketing. The thing that separates him from others is that he focuses a great deal on the HOW’s. Most of the other programs I have read and invested time in explains ONLY the WHY’s and not enough of the HOW’s.

I am looking into ways to monetize my site so I will be able to take advantage of more of his strategies and perhaps even signing onto his program.

As soon as you can you should visit and open the door to internet marketing that will revolutionize your thinking.

Thanks Neil for your insight.

Ric Overton

More About Pastor Andrae Crouch

I will remember meeting this great man until my final days. I had attended church at the New Christ Memorial in Pacoima, CA on that Sunday in March of 2013. I really had ZERO idea of what to expect. I went to church that morning not realizing that it was a Church Of God In Christ which, if you are familiar with denominations is Pentecostal in doctrine (I was raised Pentecostal and looking for a Pentecostal church) but is predominately a black church. I realized at that point that I was in for an experience. I assumed I would be welcome and was not intimidated but knew it would prove to be an exciting day.

Praise and Worship started and first his twin sister Sandra Crouch entered from a side door. My heart leaped because this was a lady I had admired since I first heard her music. From the other side of the stage Pastor Andrae walked out and sat behind his piano. It was such a joy for me. Here, just a few feet from me was one of my all time heroes. It was a dream come true.

Here was the thing about the church that I was most impressed by. The love flowed among the people to the extent I was immediately caught up in a heady exuberance and knew there was something different about this group of people. Several people came over and introduced themselves to me. Most (if not all) invited me to Wednesday night Bible study. I wasn’t able to stay for the entire service but was excited to have seen Pastor Andrae in person and could mark that off of my list.

Wednesday night found me with not a lot to do so, I decided to take the church folks up on their offer of visiting them again. I walked into the fellowship hall and noticed several of the folks I had met on Sunday morning and DO YOU HAVE ANY IDEA WHAT THEY SAID TO ME?

They actually remembered my name. “Brother Ric, it’s so good to see you.” “Welcome back.” I was pleasantly surprised. No, wait, “pleasantly surprised” does not describe it. SHOCKED is more like it. In the many years I have been a part of the Church, I have NEVER been treated with such kindness and obvious display of Godly love. I knew at that point that I had found my home.

As was their regular Wednesday night tradition, they served food before the service and had a number of tables in a row and some chairs in the back of the room. Since I was a visitor I took a chair in the back of the room. At some point the guy behind me tapped on my shoulder and asked if I could move my chair over just a little bit. It was a voice I recognized and when I looked behind me to see the face attached to the voice, it was HIM. Andrae Crouch – the image of a childhood hero was sitting in a chair directly behind me. I mean I could reach my hand out and touch him.

In time we became friends and I feel like my life is so much better for it. Pastor Andrae expressed and showed the kind of love and care that so many people lack. Unconditional love.

Moving to Burbank

We originally decided it was time to head back to Nashville, TN. It seemed like the right decision at the time based on the information we had. However, we were offered to come to Burbank, CA. and after careful consideration decided that this was the right move for us at the time.

Moving to Burbank became a really important move for us. Mostly, I would most likely no longer have been in the piano business and it would have become necessary to move into another industry. I have so much passion for the piano business that I think that would have been a really tragic error.


I accepted a position with Hollywood Piano as the General Manager and Tim came into to manage the finances and operations of the company. We have had three successful years here and things have been going very well.

Along the way, Piano Marketing Group which carries Brodmann Piano as well as Geyer Pianos and Dynatone Digital Pianos asked me to come aboard and during my free time help them with the West Coast distribution. I began working with them about 2 years ago and I am so glad I did. This has given me the opportunity to stay a part of the overall piano industry AND stay in the loop with the major changes that have happened here.

One of the coolest things that have happened was being asked to visit The New Christ Memorial Church Of God In Christ which at the time was Pastored by my childhood hero, Andrae Crouch.“>

I am going to discuss this in my next post.

Ric Overton

Our Changing Wrold

There have been so many changes since my last blog I am looking forward to catching you up. Among the biggest changes, I moved to Los Angeles.


I had been wanting to live in Los Angeles for many years and it finally came to fruition a while back. I am now the General Manager at Hollywood Piano in Burbank as well as Regional Manager for Piano Marketing Group. There have been a LOT of changes and I hope to fill you in shortly.

I thought that it was time for me to get back in the game with my personal blog and sharing some new fun stories.

Ric Overton

New PianoSD Venture

Ok so, I know that everything I have done so far has been unconventional so why stop now.

PianoSD is celebrating piano professionals by designing T-shirts and other items that showcase what they do. Whether they are piano tuners, piano teachers, piano movers or any other piano professionals.

I hope you enjoy this new addition and trust that you WILL BUY LOTS OF STUFF !!!!!!!!

Ric Overton

The new PianoSD

As most of you know I have been working on a new website for some time now. In the middle of January we launched the new site and have gotten rave reviews and lots of people signing up on the site. We started with a few “seeds” of teachers and tuners, etc. I have been pleased to see people receiving the site so well and seeing it begin to take root.

At the heart of the site is my passion for teaching. Teaching has been my focus for many years. I mean, it just makes sense that piano teachers are teaching people to use the products that we are selling. How much more basic can you get. So, I believe that we as piano professionals should be focusing on teaching people to play. We don’t necessarily have to teach or support a teaching program but we should be in a situation that we can offer support and aid to teachers and to teachers programs.

This is what was at the heart of the new website. We are listing and cataloging teachers and other piano professionals in the site. Presently we have about 3,000 names and addresses listed and that number is growing like crazy. Now as things begin to slow back down for me I will be able to put more effort into this blog as well as others. Visit today.

Thanks for you support

Ric Overton

NAMM 2012

Every year we have in our industry a trade show that is called NAMM. It stands for National Association of Musical Merchants. We meet in Anaheim to one of the largest trade shows in the country and certainly in Southern California. Every important manufacturer and distributor will be there for a HUGE 4 day event. Every guitar, banjo, speaker, microphone, piano, organ and anything else musical will be there from every continent on the planet.

It is an unusual thing for me. It becomes drudgery to some, but, for me its even more exciting than the first time I ever went in 2004. It also marks a new time of changes and is almost like the mark of the new year for me. I judge practically everything by Winter NAMM. I always schedule my new events and plans around NAMM. Which brings me to the latest.

By this time next week and hopefully by Thursday will be a new BRAND NEW website. Max Morgan of has been working very hard to get the new website up and running by NAMM show. Once it is completed we are going to attempt to bring together the entire music industry in a force that is designed to encourage music appreciation and education across the globe.

We hope to have everything up and running in just a couple of more days. I have many more exciting projects and programs happening and I can’t wait to introduce them to you.

Ric Overton

We’re Off

I can’t believe its another Christmas season already. Seems like just yesterday that we were closing out last years books and starting on the new year. I just got in the habit of writing /11. Well, I for one am ready for 2012. I know it will bring its own set of things that will require my attention and things that I will need to deal with but, I feel that I am prepared for growth. My business is beginning to take root and I see some improvements here and there and really feel that the time has come.

I have been writing a series of articles at about business plans and ideas and have had to, at times, convince myself that it is as simple as I have been saying it was. I know to write it while sitting at a desk is one thing and putting it into practice is another but, writing business plans and understanding your objectives is very important. I have begun the process of putting on paper a 1 year, 3 year, 5 year and 10 year goal that sets realistic goals and I believe that I am positioned to get there barring any MAJOR upsets.

Many people around me are in despair. Its always alarming to me how in despair people can get. When I look into their faces I see talented, strong, well prepared people that just dont seem to understand that they can write their own ticket in life if they just had some direction. Direction is not hard to find. However, in order to get out of a bad situation you have to find the solution and just do it. I am a perfect example of how to do that. 2010 and 2011 were the two most challenging years that I have ever had. However, I looked at myself objectively and had a friend do the same and I see the changes that must be made and most importantly, I am making them.

I hope that what we are facing is at least a “little” easier next year than it has been this year. My prayer for you is that you will look inside and find the talent that you know you possess, harness it and bring it to the rest of the world to experience. I look forward to your responses.

Until next time.

Ric Overton,,,

Tart Los Angeles

I try not to make a habit of reviewing restaurants and places of business but, this is one I couldn’t resist.

Holidays can be difficult when you are away from your family. Today a restaurant in West Hollywood made it all much easier. As I told you in my blog this morning we were going to Tart in West Hollywood because we like it and have eaten there a couple of times. We really expect something different on holidays because we are both from the South and used to getting treated special during holiday celebrations, etc.


I was pleasantly surprised to see that the restaurant was full but not crowded when we arrived. We were taken directly to our table at 12:45 (15 minutes before our reservation). Our waitress immediately greeted us and after a little small talk ( you know the proper amount of small talk ) she brought our drinks and absolutely perfect coffee and our salads.

Tart Restaurant

Tart Restaurant

After our salads the wait staff came and cleared our table and brought the perfect, moist turkey. It was topped with gravy that was obviously straight from the turkey pan (not like the bottled or canned type) stuffing that was prepared from the turkey juices because it was “just right” I even ordered a side dish of the stuffing, incredible mashed potatoes and the best yams I have had in ages. In addition, we also had green beans with a cranberry chutney and grilled brussel sprouts along with a buttermilk biscuit that I swear my mother made. Lastly, the best bread pudding I have had in years which is generally not my favorite but it was the right blend and the best serving size.

The best part was the staff. They were attentive, polite and the perfect blend of service. They didn’t sit down at our table and attempt to get to know us but had the right amount of hospitality.

If you are ever in the Los Angeles area this place is a must. It is located on Fairfax across from the Farmers Market/The Grove. Call ahead for an appointment. We have never stayed at the Farmers Daughter Hotel which is part of the restaurant. If the service and food of Tart is any indication whatsoever of the service we will most likely stay there at some point in the future.

To the staff and Chef at Tart – Thank you

Ric Overton


Thanksgiving Day

Thanksgiving in Los Angeles is different. There’s no traffic. It seems quiet and not a lot happening. If you are from this area you know how strange that is.

We enjoyed our day yesterday shopping and seeing all the fun sights in the area. Rodeo drive was nice. It was a little surprise that there were not that many Christmas decorations out but it was pretty like always. The Promenade at Santa Monica had beautiful decorations and the shops were very filled with people that were genuinely happy and I even heard a couple of people humming Christmas carols.

My mom was frying pork chops for my Dad because he’s not crazy about turkey. I told her I would gladly eat his part but, it’s a long trip from here to the coast of North Carolina. My brother and sister-in-law will be there shortly and they will, of course, eat until they are as stuffed as the turkey.

We will be having lunch at Tart across from the Farmers Market on Fairfax in L.A. Its a great “Southern Style” restaurant and all the people are very nice and the food is FANTASTIC with great service. I am looking forward to it.

This year I have been very surprised by the stores that have decided to open today. I for one will not participate in buying from stores that open today. It seems very scary that stores think that opening so early on Friday or opening on Thanksgiving day will boost their sales to the point that it will affect their profits. Of course, there are millions of employees across the country that need the hours so, looking at it from both points of view maybe its not so bad after all, but, I don’t like it.

Thanksgiving is that holiday that everyone should share with their family and friends and just stop, sit back and enjoy the day. I hope that you will do the same. Sit back and enjoy the day.

Thank you for taking the time to read my ramblings. See you soon.

Ric Overton